Wednesday, 29 June 2011

Hows PSN doing now?

It seems most of the world (except Japan) has fully recovered from the PSN outage that hit us all for nearly a month. With everyone getting a Playstation Plus account, we all get access to the Uncharted 3 beta, so it's easy to imagine that many people might have forgotten all about the issues that we had last month.

Bloomberg reports that In a recent announcement to shareholders, Sony CEO announced that 90% of PSN users have come back to the service after the outage. At first glance this announcement makes it seem that everything is fine and brilliant and we can all gt back to how we were before, but this doesn't seem to be the case.

While 90% is a huge number, especially of around 75 million accounts, I'm willing to bet that a large majority of that number were second accounts from people trying to access foreign stores. I myself have 3 PSN accounts, two of which I got back and the third I didn't use a real email for so was unable to get back. I can imagine that this 75 million dwarfs by a large margin the number of PS3s that have been sold world wide.

Not only might people have multiple accounts, 90% doesn't necessarily mean 90% of people will use their store again, all it means is that 90% of people went and claimed their free games. I'm willing to bet that trust in Sony has gone quite sour and they are going to see far fewer of that 90% giving up their credit card info to actually buy anything.

There is no doubt that this has been a catastrophe in terms of security, PR management and just general management of a problem. Sony is not only going to feel the bite now, but will really feel it a few months later. Unless they manage this whole thing miraculously, we're going to see Sony make huge losses this year. They also should have done more to repair their image, a couple of free games that people could get for practically free anywhere else does not help you. I thought the best free game I got out of that was Burnout Paradise but I saw no advertising of that anywhere.

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